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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - From Home Brewer to Craft Brewery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Rob Mathewson is a serial entrepreneur, tech executive, and sales coach. He is responsible for 100s of millions in sales in major account in his present and former roles. Rob is committed to helping sales people grow and refine their sales skills for success and prosperity.</image:title>
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      <image:title>About - Rob Mathewson</image:title>
      <image:caption>rob@robmathewson.com I am an enterprise sales leader with experience leading teams selling disruptive technologies for startup, growth, and publicly traded companies.  I have built my career in sales on top of a “communications practice” that enables me to dive deeply into the concerns and aspirations of businesses in order to define, design, and deliver sophisticated solutions. My practice began early in my career, and I have actively developed it over time in response to the changing times. I love lighting people up with innovations that solve their problems and create gobs of value for all those involved.  I love catalyzing my team to exceed their goals and collaborating on the invention of our shared futures.  1978 - My first sales deal for a box of chopped ice. Sales price: $0.50. My friends and I produced about 300-500 boxes per week during the summer months for a local fleet of catering trucks on Long Island.   1989 - After giving manufacturing engineering a try for a few years, I followed my heart and my ambitions into sales, selling adhesives and other chemicals for manufactured goods. My sales practice supported the manufacturing of everything from Boeing jets to HP Printers, to Sonicare Toothbrushes and H.O. Wakeboards.  2004 - Inspired by Seattle’s startup culture and a wave of hit games, I launched On The Spot Games. We designed games for play in restaurants like Pizza Hut and Red Robin. I sold the games into mass and specialty retail stores across the US.  2011 - Founded Geedra, a SaaS photo solution for commercial construction. We closed our first deal for $500K with only a demo and a pitch deck. Real estate developer Vulcan used Geedra to manage the construction of Amazon’s $400 million campus in Seattle. 2016 - I joined Whispir, pre-IPO, to help establish the new Americas region for a workflow automation platform. Established the Customer Success practice and later led the Solutions Architecture team. 2020 - Became Global Head of Solutions for ViSenze, where I established the contiguous presales-post sales framework. 2021 - Recruited to build and lead the Client Technology Solutions group for CloudFactory</image:caption>
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